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Marketing: channel plan (rented, owned, earned)

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Assessment

Difficulty
2/5
Estimated time
1-3 hours
Newbie friendliness
63/100
Issue type
Feature
Clarity
Mostly clear
Activity status
Active
Domain
content

Research direction

Read the parent issue #1111 and the linked Distribution 101 guide for the project context. Choose one or two channels based on the audience, founder strengths and available time; record each channel’s funnel role and how it directs people to another channel. Done when the plan covers the default X, GitHub README and landing page setup, with the newsletter marked for later.

Written by the indexing model from the issue text.

Description

need:refinement status:stub

Part of #1111. Source: Ryan (@ryangrowthh), Distribution 101: A Guide to Reaching Millions, shared by Andrew 2026-10-16.

Pick one or two channels from the rented/owned/earned buckets, based on where the audience is, the founder's strengths and the time available. Record the funnel role for each channel and how each channel points to another (for example X to newsletter, README to landing page). Default for PLATE: X plus GitHub README and landing page, with a newsletter later.

Dominant language
Python
Stars
1
Forks
0
Avg merge
2d 9h
Merged PRs (30d)
40

Getting set up

First steps

  1. Read the whole issue, then the project's contributing guide.
  2. Comment on the issue to say you are picking it up — it saves two people doing the same work.
  3. Fork the repository and make your change on a branch.
  4. Open a pull request that references the issue number.

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