Update Firefox Browser wordmark

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#86 6 comments 0 reactions 0 assignees View on GitHub

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Assessment

Difficulty
5/5
Estimated time
Over a week
Newbie friendliness
25/100
Issue type
Feature
Clarity
Mostly clear
Activity status
Stale
Domain
design

Research direction

Start by reviewing the existing Firefox Browser wordmark and the Firefox browser logo in Protocol. Confirm whether the wordmark should become “Firefox” or whether a separate non-browser variant is needed, then document the fate of the family brand before making any asset changes. Done means the agreed brand direction is reflected in the Protocol assets.

Written by the indexing model from the issue text.

Description

In the early days of Protocol, Mozilla was developing Firefox as a parent brand for a whole family of products and differentiating Firefox-the-browser from other-things-Firefox by referring to it consistently as "Firefox Browser." Current brand strategy is more often using "Firefox" alone to refer specifically to the browser and moving away from the separate family brand.

We should update the Firefox Browser wordmark in Protocol to read just "Firefox" with the Firefox browser logo. OR, if "Firefox Browser" will still be used occasionally, add a new non-browser wordmark as a variant.

We also need to determine the fate of the family brand.

Dominant language
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Stars
13
Forks
7
No merged PRs in 30d

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First steps

  1. Read the whole issue, then the project's contributing guide.
  2. Comment on the issue to say you are picking it up — it saves two people doing the same work.
  3. Fork the repository and make your change on a branch.
  4. Open a pull request that references the issue number.

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