adarshcgowda/Identifying-target-customer-segments-using-a-two-stage-RFM-and-KMeans

Hey There🖐, Did you know, grouping company's customer based on their behavioral data is useful for Marketers to focus on specific group to succeed their objective. In this model a simplified approach is proposed to group and summarize segments to take better business decision. Check here view project in Kaggle